Hi there! I’m product design lead with 14+ years of experience combining product strategy, team leadership, and hands-on design across mobile, web, and TV.
Hi there! I’m product design lead with 14+ years of experience combining product strategy, team leadership, and hands-on design across mobile, web, and TV.
Based in London, UK
I turn product vision into shipped experiences from the scale and energy of entertainment streaming to the intimate moments of women’s health
I turn product vision into shipped experiences from the scale and energy of entertainment streaming to the intimate moments of women’s health
I turn product vision into shipped experiences from the scale and energy of entertainment streaming to the intimate moments of women’s health
I turn product vision into shipped experiences from the scale and energy of entertainment streaming to the intimate moments of women’s health
Flo for Perimenopause
Turning a single score into a complete product experience for a complex, deeply personal life stage.
I led the design direction and team behind Flo for Perimenopause, expanding the original Perimenopause Score into a connected experience built around the questions women actually have:
Where am I in my perimenopause journey?
Is there a way to make sense of what I’m experiencing?
What can I do about it?
A estimated menopause timeline, symptom insights, relief options, tailored content, and reports now help women understand their journey and take the next step with confidence. The experience made Flo more relevant throughout perimenopause and successfully improved retention.
I led the design direction and team behind Flo for Perimenopause, expanding the original Perimenopause Score into a connected experience built around the questions women actually have:
Where am I in my perimenopause journey?
Is there a way to make sense of what I’m experiencing?
What can I do about it?
A estimated menopause timeline, symptom insights, relief options, tailored content, and reports now help women understand their journey and take the next step with confidence.
The experience made Flo more relevant throughout perimenopause and successfully improved retention.
#1
content discovery experience
Okko
Created the UI system that allows personalise homepage and increased the conversion to watching up to 25%
#1
#1
content discovery experience
content discovery experience
Created the UI system that allows personalise homepage and increased the conversion to watching up to 25%
Created the UI system that allows personalise homepage and increased the conversion to watching up to 25%
#2
#2
#2
subscription and payment
subscription and payment
subscription and payment
Made the flow of subscription 3 times shorter and boosted conversion to trial by 10%
Made the flow of subscription 3 times shorter and boosted conversion to trial by 10%
Made the flow of subscription 3 times shorter and boosted conversion to trial by 10%
#3
#3
#3
ultimate experience for sports fans
ultimate experience for sports fans
ultimate experience for sports fans
ultimate experience for sports fans
the sports viewing experience for 2024/25 season, resulting in a 300% increase in the user base
the sports viewing experience for 2024/25 season, resulting in a 300% increase in the user base
the sports viewing experience for 2024/25 season, resulting in a 300% increase in the user base
the sports viewing experience for 2024/25 season, resulting in a 300% increase in the user base
Like what you see? Let’s talk
Like what you see? Let’s talk
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